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Statistics shows that more than 36% of traffic driven to a site is fake. For the past few months, fake traffic and bot traffic have led to the downfall of many online businesses. According to pros, bots, web spiders, and fake traffic are mostly generated by malicious codes and scripts created by hackers and spammers.
Fake traffic is a key aspect that has been skewing online businesses data. In most cases, fake traffic, web spiders, and internal traffic increase your traffic by 50%, thereby distorting your Google Analytics report. It can be very intimidating to realize that 350 out of your 580 visitors were fake traffic and bots. Here are few tricks by Julia Vashneva, the Semalt Senior Customer Success Manager, on GoBack how to block fake traffic, known bots, and web spiders from your Google Analytics:
- Open
your browser and start your GA account
- Click
the 'All Website Data' icon to have a view of your Google Analytics data
- On
top of your page tabs, check and tap the 'Admin' icon
- Click
on the third column of your account and click on 'View Settings'
- Scroll
down your GA and select on the 'Bot Filtering' section
- Click
on 'Exclude all hits known spiders and bots' icon
- Tap
on 'Save' button at the right bottom of your screen
- Click
the arrow on your website name to proceed
Tips on how to block a range of IP address
Blocking your IP address is of utmost importance when it comes
to search
engine optimization. Here are few steps that will help you to cope
with this task:- Start
your browser and log into your GA account
- Select
the 'All Website Data' icon to have a look at your site's data
- Tap
on 'Admin' button located on top of your page
- Tap
on 'All Filters' icon
- Click
on the 'Add a new filter' button to create a new view
- Using
another browser, start the Google program
- Search
for your IP address and copy the address
- Take
a look back at your GA account, and set 'Predefined' as your filter type
- Click
the 'Destination' icon
- Paste
your IP address in the box provided and tap the 'Add Box' button
- Click
on 'Save' button to exclude your IP address
Tips on how to block other fake traffic web
spiders and bots
Blocking web spiders and fake traffic entails commitment and
vigilance. You don't want your online business to face stiff competition and
your converting keyword ranking low in the algorithms. Here are tips on how to
block fake traffic and referrers like buttons-for-website spam or Darodar:- Start
your GA account and login
- Create
a new filter view
- Add
the referrer name to be blocked
- Set
'Custom' as the filter type and 'Referral' as the filter field
- Enter
the filter pattern in .com format
- Click
on the 'Save' button to exclude all known bots and web spiders from your
GA statistics
See you later. Happy blogging!
